On occasions I get invited to beauty or fashion events and most of the time I’m not able to attend for reasons beyond my control, but for Confessions of a Beauty Editor featuring Polly Blitzer founder of beautyblitz.com I had to attend. The event took place at Lord & Taylor on 39th street and Fifth Avenue here in New York City on May 16th, 2013. Hosting the Event with Polly Blitzer was Dave Lackie editor-in-chief of beautytheguide.com and is also the men’s style columnist for the National Post newspaper in Canada.
The event was a total success to my opinion; the evening began with Dave introducing Polly to all of us and asks her about her previous work experiences before she became founder and editor of Beautyblitz.com. She talked about her experience at Marie Claire where she was a copy editor that’s where she got her first insight of what the magazine culture was like. She also worked at InStyle Magazine as an Editor. She talked about all her cool experiences at InStyle which were so fascinating to me. I always wanted to work in a Magazine hasn’t happened yet but will see. Dave asked Polly how many beauty Items arrived on her desk each year and he’s right when he said we weren’t going to believe it, she said she got about an average of a thousand beauty items a month, my jaw dropped, I was like what that’s a lot of products to test out. She mentioned how getting all these products was cool and fun but sometimes she had to test all retinol and anti-wrinkle serums and different skin care products that sometimes would irritate or burn their skin.
They talked about all the awesome press kits that beauty companies send out so to impress beauty editors so that they can be covered/featured in the magazine, companies sometimes send singing telegrams, pop up books, shopping bags with leather straps, you name it anything they can use to impress editors, this was pretty interesting to know. They also talked about press trips, I didn’t know companies took reporters on press trips when they have a product launch, the take press people to different places which sounds really fun and interesting. She talked about her celebrities interviews during the years, some of their beauty secrets and even some their
unfortunate beauty fails. She gave very useful reporting information and tips for becoming a beauty journalist. Four of those tips where:
1.Read Read Read (web sites, magazines , etc..)
2. Create Relationships ( She mentions social media is a great way to create long lasting relationships)
3. Take a class in journalism
4. Don’t be afraid to start low
I learned a great deal about being a reporter and learned so many insightful beauty tips which were very interesting. After the chat with Dave and Polly we were given gifts bags witch I didn’t look inside tight away but did felt is was a bit heavy. After we got our bags we were told to walk around to the counters that were named In a list they gave us when we arrive. Some of the names of vendors was Chanel, Clinique, Bobbi Brown, Laura Mercier, St. Tropez, Frederic Fekkai, Cairns and much more. There was free makeover, facials and hair consultations, and skincare solutions. I actually just went to the skin care and hair consultations, as I already had some make up on. Before I headed to all the counters I wanted to thank Polly for all the great beauty tips and also take some pictures with her :)
This is Polly in the center and the one on the righ is my sister Mariella.They talked about all the awesome press kits that beauty companies send out so to impress beauty editors so that they can be covered/featured in the magazine, companies sometimes send singing telegrams, pop up books, shopping bags with leather straps, you name it anything they can use to impress editors, this was pretty interesting to know. They also talked about press trips, I didn’t know companies took reporters on press trips when they have a product launch, the take press people to different places which sounds really fun and interesting. She talked about her celebrities interviews during the years, some of their beauty secrets and even some their
unfortunate beauty fails. She gave very useful reporting information and tips for becoming a beauty journalist. Four of those tips where:
1.Read Read Read (web sites, magazines , etc..)
2. Create Relationships ( She mentions social media is a great way to create long lasting relationships)
3. Take a class in journalism
4. Don’t be afraid to start low
I learned a great deal about being a reporter and learned so many insightful beauty tips which were very interesting. After the chat with Dave and Polly we were given gifts bags witch I didn’t look inside tight away but did felt is was a bit heavy. After we got our bags we were told to walk around to the counters that were named In a list they gave us when we arrive. Some of the names of vendors was Chanel, Clinique, Bobbi Brown, Laura Mercier, St. Tropez, Frederic Fekkai, Cairns and much more. There was free makeover, facials and hair consultations, and skincare solutions. I actually just went to the skin care and hair consultations, as I already had some make up on. Before I headed to all the counters I wanted to thank Polly for all the great beauty tips and also take some pictures with her :)
Over all I had an awesome evening thanks to Polly, Dave and Lord & Taylor for such a great event. The night ended me taking my little sister to eat she loved the event too and had fun she said “it was like a early birthday treat”, since the next day was her birthday. Oh before I forget below is a picture of all the products in our gift bag witch I found to be a very generous amount of great products. Reviews coming up.
We got this cute pink bag with the following products the
new StriVectin-EV Get Even Brightening Serum,
St. Tropez Instant Glow Body Lotion, J'adore by Dior Perfume,
Aura by Swarovski Perfume, Bliss Faboulous Foaming Face Wash,
Fekkai Advanced Brilliant Glossing, Fekkai Shampoo conditioner and a repair masque,
Mario Badescu Skin Care Drying Lotion, Trish McEvoy Eye Primer,
Donna Karan Woman Perfume, Clinique Repairwear laser focus, Clinique Blush in Aglow,
Fashion Fair Lip Stick in Naked, Anthony Logistics for Men Shaving Cream
and a black compac mirror perfect for travel.
Hope you enjoyed and util next time.
Leslie xoxo
